Two thousand and one saw the beginning of the modish men's fashion label known as the Amber Renae Xperiment. The aim of the experiment was to create cutting edge engineered fashions for the culture oriented. Clothes that could break down the boundaries in menswear to create designs that were original and innovative. The label earned wide appeal as a high-end fashion label, and was stocked alongside international fashion icons in boutiques across Australia and New Zealand.

However, the new generation of fashion savvy consumers wanted a label that could communicate more. They needed a label that could speak fluent fashion whilst conveying an attitude and credibility that can only come from a fashion forward street label. This inspired a relaunched ARX under the concept of fashion laws. street rules. A second generation in style, one that's revolutionary in its appeal and extraordinary in its ability to combine the laws of fashion with the rules of the street.

Part of this revolution is due to the creative diversity of the ARX design team. Consisting of specialists in engineering, graphic art, advertising and design, the team combines the experience of the fashion world with the knowledge of the street market to create a label that is stylish, smart, tough and streetwise. The latest collection of superior quality clothing is testament to this and showcases the release of "Act Unilaterally". A collection that speaks individuality, independence, attitude and unrestricted innovation.

It is these ideals that will keep ARX at the top of the fashion game. Our ability to be flexible in our designs, innovative in our style and responsive in our business practices will ensure ARX remains a brand leader among global clothing lines.